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June 2010
Media  Contacts:
Makendra  Silverman
Anne  Novak
For  Immediate Release:
Spin Doctors Hired for the Destruction of America’s Wild  Horse and Burro Herds
BLM uses MMS’s PR and Public Affairs agency to facilitate  Salazar’s agenda at June 14th public workshop in Denver—protest on June  15th 
Denver, CO (June 14, 2010)—The Cloud Foundation has learned that  the San Francisco based public relations and public affairs firm, Kearns and West, with  ties to big energy and offices across the country, has been hired to  push the Salazar  Plan for Wild Horses and Burros through Congress in Fall  2010—despite public outrage. Kearns and West has expertise in crisis  management as well as accomplishing policy and regulatory goals. Their  clients range from Mineral Management Services (MMS) and PG&E to  Federal Energy Regulatory Commission (FERC). The Department of Interior  (DOI) has enlisted the firm using the Institute for Environmental  Conflict Resolution (ECR) as the go between. Senior mediator of Kearns  and West, J. Michael Harty will facilitate an unprecedented public  workshop in Denver, Colorado at the Magnolia Hotel, 818 17th Street, on  June 14th followed by the Bureau of Land Management (BLM)  Public Advisory Board Meeting on June 15th. Both days will be  live-streamed and viewing available on www.thecloudfoundation.org.  The public and members of Congress are encouraged to watch. The public  will protest on June 15th from 11:00 a.m. to 1:00 p.m. with a  press conference at noon. BLM’s recently  announced and highly polished but unsubstantial, “Strategy  Plan” as well as their association with PR firm Kearns and  West, appears designed to manipulate the public and marginalize the  opposition to the Salazar  Plan for wild horses and burros. The plan calls for the  purchase of Eastern and Midwestern “preserves” populated by sterilized  wild horses, captured from their Western ranges.
 "This is ALL about  manipulating public opinion. And ramming ONE thing – Salazar’s Plan –  through” states author R.T. Fitch. The Kearns and West  Salazar Plan Executive  Summary states, ‘The U.S. Institute for Environmental  Conflict Resolution (‘Institute’) is assisting BLM in assessing  stakeholder interests and developing an effective stakeholder engagement  plan for the Strategy.’ Disturbingly, BLM often does not include  the public as a stakeholder in their planning documents regarding the  management of wild horses and burros. “Who is the biggest  stakeholder in the discussion of the public’s land and its wild horses  if not the public?” asks Terri Farley, author of the Phantom  Stallion series, adding “A public agency must represent the public  and utilize taxpayer dollars responsibly—not spend excessively on  another private contractor.” According to their website,  Kearns and West offers their clients (in this case the BLM) ‘A  compelling credible, resonant case. True, high-impact support for your  position.’ Advocates support a new direction that abandons the  endless, expensive cycle of roundup, removal, and warehousing. BLM must  adopt a far less expensive path that is kinder to the land and the wild  horses legally living there, one that contains truly transparent  solutions, not a slick, taxpayer-funded PR campaign. “By hiring a high  powered PR and Public Affairs firm, it seems that BLM is aiming to  extinguish the opposition rather than solve the controversy over their  management of our wild herds,” explains Ginger  Kathrens, Volunteer Executive Director of the Cloud  Foundation. “The public by the thousands has shared their opposition to  the Salazar  Plan. I hope we can sit down at this public forum and  seriously talk about a moratorium on roundups while we work to reinstate  protections that are consistent with the intent of the 1971  Wild Horse and Burro Act.” According to The Holmes  Report, “Kearns & West recognizes the important value of  collaborating both with our clients and their stakeholders. For more  than 20 years, the firm has employed its unique brand of  stakeholder-centric strategic communications and collaboration processes  to design innovative, but pragmatic programs, achieving superior  results for clients in the federal, state and local government, private  and nonprofit sectors. Kearns & West works with tough issues and big  ideas.” Besides specializing  in ‘accomplishing policy and regulatory goals’ Kearns and West also  represents PG&E—a primary customer in the Ruby  Pipeline natural gas project threatening public lands and  five public herds with environmental devastation from Wyoming to Oregon.  Kearns and West also represents Duke Energy, the Association of Western  Governors and the US Fish and Wildlife Service, among others. While Secretary  Salazar vowed to restore the Interior Department's ‘respect for  scientific integrity’ he has failed to consider science, reason, or even  the law when it comes to managing our wild herds. Kearns and West has  been known to gather scientific experts and build a movement of common  interest “stakeholders” to crush public outcry and true  environmentalism. Wild horse advocates feel the Kearns and West prepared  Salazar report for Congress will be biased in favor of big energy ties  with DOI at the expense of federally protected wild horses who somehow  are in the way of ‘The New Energy Frontier’.
“We hope Monday’s  workshop will be a productive one rather than a demonstration of BLM’s  inability to change,” concludes Kathrens.
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Lnks of interest:
Interior Department  Wild Horse Public Workshop, Livestream June 14, 8 a.m. -4 p.m. and  Advisory Board Meeting June 15, 8 a.m. -5:00 p.m. http://www.thecloudfoundation.org/ Disappointment  Valley... A Modern Day Western Trailer- excellent sample of interviews  regarding the issues http://bit.ly/awFbwm 
Photos, video  and interviews available from:
The  Cloud Foundation is a 501(c)3 non-profit dedicated to  the preservation and protection of wild horses and burros on our  Western public lands with a focus on protecting Cloud's herd in the  Pryor Mountains of Montana.
 